About

A Different Side of Virginia

Framed by the magnificent Appalachian Mountains, Southwest Virginia boasts a vibrant culture that is bursting with a robust music heritage, outdoor adventure, spectacular scenery, and rich natural resources. Rooted deep in history, the culture is authentic, unique, and alive.

We continue to build a sustainable creative economy that preserves, protects and interprets our rich heritage and natural resources, creates jobs, and welcomes both visitors and new businesses to our region.

Southwest Virginia – we’re authentic, distinctive and alive – and a great place to visit or an incredible home where you can spend a lifetime. But that’s just the beginning. We’re enhancing opportunities for outdoor recreation in our mountains, forests, rivers, and lakes – and for appreciation of the incredible diversity of plants and animals that make their home here.

Downtowns

We’re revitalizing our downtowns, with artisan studios, coffee shops, community centers, gift, specialty and antique shops and more. At these cultural centers, people can hear live music, find one-of-a-kind treasures, talk to interesting folks and get a delicious home-cooked meal.

‘Round the Mountain

The ʼRound the Mountain artisan network helps craftspeople build their businesses, learn new skills and share their inspiration. The network publishes 15 artisan trail maps guiding visitors to studios, craft shops, farms, wineries and more throughout the region and maintains a directory of artisans, craft venues and artisanal agriculture and winemaking.

The Crooked Road

The Crooked Road, Virginia’s heritage music trail, connects eight major sites where our region’s unique music can be heard. Music jams – informal chances to get together and play – happen almost every night of the week and in almost every town and city. And there are festivals, concerts, and competitions every weekend in spring, summer, and autumn.

Cultural Center & Marketplace

Your welcome mat to this vibrant region, the Southwest Virginia Cultural Center & Marketplace (formerly Heartwood) is a 29,000 center that introduces Southwest Virginia (SWVA) to the world.