Welcome to the Blue Ridge Highlands!  An official state welcome center awaits your arrival in Bristol, Virginia. Conveniently located on I-81N as you enter Virginia from Tennessee, it’s your one-stop source for Virginia travel information.  Let our professional travel counselors help you plan or enhance your visit to Virginia and our surrounding area. Whether you’re looking to follow the Crooked Road Trail or while away the hours at a local vineyard, we can help you experience the things that you love in a vacation.

 You may even happen upon one of our specialty demonstrations or exhibits, such as local quilt-makers sharing their craft or an exhibit that celebrates the “Birthplace of Country Music”. Also be sure to stop by and take a picture in front of the LOVEwork, which is sure to make a great photo opportunity and captured memory. 

 Once you’ve decided to stay in the area our counselors can make your reservations on the spot. Whatever your preference, we can help you find the perfect place.

Facility Amenities:

•  ADA Compliant

•  Picnic area with grills

•  Vending machines

•  Pet rest areas

•  Vehicle Restrictions- car only

•  Welcome Center Hours: 7 days a week – 8:30 a.m. – 5 p.m.